It just feels like the recent colors of the year were recycled. Pantone describes it as a “dynamic periwinkle-blue hue with a vivifying violet-red undertone,” and goes on to say “this happiest and warmest of all the blue hues introduces an empowering mix of newness.” Except this color doesn’t seem new. But for 2022, the brand did something a little different - it launched an entirely new color: PANTONE 17-3938, also known as Very Peri. Whenever Pantone has released Color of the Year, as the color standards company has done annually since 2000, it has plumbed its library of hues to find something that represents a cultural forecast for the year ahead.
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